The central beach of Rethymnon starts from the old town and continues under the old national road Heraklion-Rethymnon. Its length is 20 km. It is the most popular city beach and during the summer season attracts crowds.
Rethymno beach is sandy. It is organized almost in all its length with umbrellas, sports activities, and lifeguards.
All along the beach you can find souvenir gift shops, restaurants, bars and hotels.