Fira is the largest settlement and the capital of Santorini. To the west below Fira, there is Gialos (the old port) where the cruisers make ports and the cable car transfers visitors to the capital.
During winter (for the locals) and summer (for the thousands of visitors), Fira is the epicenter of social life, entertainment, shopping. Hotels, rooms to let, clothing and accessories shops, goldsmith's stores, galleries, gift shops, super markets, groceries, banks and ATMs, pharmacies, bars, clubs, restaurants, travel agencies are located in the capital.
Here you will find some of the most important museums of the island such as the museum of Prehistoric Thera and the Archeological. You will also find among others Megaro Gyzi, the P. Nomikos Conference Center, the Santozeum housing the murals of Akrotiri, Belonio Cultural Center, and Emm. A. Lignos's Folklore museum.
The epicenter in the side of Caldera is the area around the Orthodox Cathedral. Outside of the Caldera most visitors will pass through the busy Theotokopoulos square where shops and banks are located. Also located near the square are the bus and taxi starting points. March 25th st. found here leads to Firostefani, Imerovigli, Oia.
On the opposite side there is the main road leading to Pyrgos, Athinios, Megalohori, Akrotiri village and Akrotiri archaeological site, Emporio, as well as the beaches of the south and the south-east side of the island.